Equal odds
AMOE entries should have the same chance of winning as purchase-based entries.
Compliance checklist
Sweepstakes compliance checklist for Shopify.
Use this sweepstakes compliance checklist to cover eligibility, AMOE, official rules, and recordkeeping. Clean Sweeps helps manage entry workflows, but confirm legal requirements for your region.
Core compliance checklist
A sweepstakes platform should help you document these essentials.
- Eligibility criteria and geographic restrictions.
- No purchase necessary statement and AMOE instructions.
- Start/end dates, entry limits, and time zone.
- Prize description, approximate retail value (ARV), and quantity.
- Odds of winning and selection method.
- Winner notification timeline and verification steps.
- Sponsor/administrator contact details.
- Privacy policy and data usage disclosures.
- Tax reporting, releases, and publicity permissions.
- Recordkeeping and audit trail procedures.
This checklist is not legal advice. Always consult legal counsel.
AMOE essentials
AMOE (Alternate Method of Entry) keeps sweepstakes compliant when purchase is a primary entry path.
Clear instructions
Provide a visible AMOE link, form, or mail-in instructions in your official rules.
Matching timelines
Align AMOE entry windows with promotion dates and deadlines.
Official rules essentials
Clear rules protect your brand and set expectations for participants.
- Eligibility, age, and residency requirements.
- Entry methods, limits, and bonus entries.
- Prize descriptions and odds of winning.
- Winner selection and notification procedures.
- Release, publicity, and tax disclosure language.
Need help publishing rules? See the How to Run a Sweepstakes guide.
Recordkeeping and audit trail
A sweepstakes platform should make it easy to track entries and prove outcomes.
- Export entrants and winners to CSV.
- Document selection criteria and timestamps.
- Store communication logs and notifications.
- Keep prize fulfillment records.
Run compliant sweepstakes with Clean Sweeps.
Clean Sweeps helps you manage entries, AMOE workflows, and winner selection from one Shopify sweepstakes platform.